Dolly Parton’s ‘Cup of Ambition’ Coffee Line Launches with a Commercial the Late Icon Filmed Before Her Death

Erin ClementsTue, September 29, 2026 at 12:00 PM UTC

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Credit: Courtesy of Dolly's Cup of Ambition LLC -

The nationwide launch coincides with National Coffee Day and fulfills a dream Parton had for more than 40 years

Parton partnered with family-owned roaster Community Coffee and filmed three commercials for the brand in July

Coffee sales will support Dolly Parton’s Imagination Library, which encourages young children to love reading

There’s a new coffee line from Dolly Parton for when you tumble out of bed and stumble to the kitchen.

Taking its name from the late music icon’s beloved hit “9 to 5,” Cup of Ambition launched nationwide for National Coffee Day on Tuesday, Sept. 29.

A press release shared with PEOPLE says the coffee line was “a dream of hers more than 40 years in the making.”

The artist, who died on Aug. 25 at age 80, filmed three commercials for the brand in July. The first, which sees Parton getting ready for the day and strumming her bejeweled pink guitar with a matching mug of joe, was released alongside the launch.

“I thought the Cup of Ambition would be a fantastic name for a coffee brand, and I’ve been working towards this for over 40 years,” Parton said in June during a visit to Dolly’s Tennessean Travel Stop.

“This is just one of those dreams that’s taken a little longer than I thought it might, but we’ve got it and it’s working,” she continued. “I can’t wait for you to try it. But I couldn’t be more happy with it. Community Coffee has been a fantastic partner for me and I like the way they think.”

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The project is a collaboration with family-owned roaster and distributor Community Coffee.

“Dolly had a warmth that made you feel like you’d known her forever,” Donna Saurage, third-generation owner of Community Coffee, said in a statement. “We connected over our love of family, serving our communities and bringing people together, and it was a true joy to help make her dream of a Cup of Ambition coffee become a reality.”

Credit: Dolly's Cup of Ambition Coffee/Youtube

Parton, who famously loved Southern food, previously partnered with Conagra on her grocery store products, including her frozen single-serve meals and her boxed baking mixes.

Cup of Ambition coffee sales will support Parton’s Imagination Library, which aims to encourage young children to love reading. Community Coffee will serve as the anchor funding partner for Lafayette Parish in Louisiana.

Dolly’s Cup of Ambition and Community Coffee will also embark on a Sip & Sample Tour, with a Dolly Coffee Trolley and coffee carts at locations that include the Country Music Hall of Fame and Museum, the Grand Ole Opry, universities, and some dates of Dolly Parton’s Threads: My Songs In Symphony and Dolly Parton’s Smoky Mountain Christmas Carol productions.

on People

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Source: “AOL Entertainment”